Are you looking to step up your game on Snapchat. This is something that more and more brands are doing right now thanks to the recent surge in popularity that the platform has enjoyed following its awesome 2.0 update.
But your success in this endeavour is going to hinge on your approach to Snapchat marketing. You can’t just go in blind – you need a strategy and you need to demonstrate an understanding of the platform. Let’s take a look at how you can do that.
Here are some tips that will help you to develop a strong following and keep them engaged throughout your Snapchat journey…
The idea of Snapchat is very similar to the idea behind live video – your’ trying to invite your audience to share in your experiences as though they were right there with you. In order to do this effectively, you need to post semi-regularly and that means at least once a day.
Some writers recommend doing even more frequent updates – but do be aware of becoming an irritation to your audience. That is not the objective!
Embrace the Limits
The fact that the images and videos are self-destructive and the fact that video is limited to only 10 seconds can be seen as a restriction. In reality though, this is the heart of what sets Snapchat apart and it’s what makes it unique and fun. You can embrace this in a number of ways and it’s important to always keep it in mind when creating your content. Try to create images and videos that lend themselves well to being enjoyed in short bursts – a good example would be an image search with the implied time limit. Another example would be a tease of something that people would want to watch more of (like a trailer). Remember: keep them wanting more!
Expose Your Personality
People love getting closer to the personalities they love online and this is something that has helped a great many channels to really take off. Snapchat is perhaps the natural evolution of vlogging and Instagram and it’s understanding this need for voyeurism and human connection that will help you to really succeed.
Likewise, try to tell a story and speak directly to your audience. This will also help you to build trust, which is invaluable when you try to close a sale.
Promote on Other Channels
One of the biggest limitations of Snapchat is that it can be hard to find new followers and new users. Don’t let this put you off though – the solution is simply to promote yourself on those other platforms. For example, try uploading your Snapchat video to Facebook and that way your followers will see what they’re missing.
Keep it Up
With 26 million users in the US alone and over 400 million snaps sent every day, there is every reason to keep using Snapchat. Each message will be opened by 90% of your audience and you will be able to increase your engagement significantly. Don’t give up on Snapchat because it is more than worth your time!